Mariya Nurislamova is most effective known as the co-founder and CEO of Scentbird, the favored membership provider billed as the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a direct-to-client beauty model, and Drift, a scent-centered car accent line.
Nonetheless, by night she transforms right into a spiritual Instructor, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This can be Mariya,” which has amassed about 102,000 subscribers and characteristics more than one,200 video clips. Her spiritual messages blend guided meditations, energy channeling, and cosmic philosophy, attracting a significant and engaged audience.
Electronic Presence & Content
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Centered on chakras, Electricity portals, healing, and quantum manifestation.
Intuitive Q&A movies: Open up, individual interactions where she addresses viewers’ deepest thoughts.
Quick-form clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.
Her cross-platform get to makes her a noteworthy voice in the trendy spirituality arena.
Entrepreneurial Journey
Even though her spiritual identification thrives on the web, her founder persona is rooted in tangible company achievements:
Scentbird (2014–existing): A membership product offering over 800 fragrance possibilities to ~seven hundred,000 subscribers from the U.S. and Canada, backed by YC and boosting over $twenty five million in venture funding.
Deck of Scarlet: A attractiveness subscription palette released in 2018–19, collaborating with top rated influencers to provide curated makeup kits under $thirty every single two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance options to motor vehicles.
Her entrepreneurial rise has been broadly coated by business enterprise retailers like Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Turn in 2018
In 2018, Mariya expert what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Soon after, she launched her spirituality-focused articles across YouTube, Instagram, and TikTok.
Considering the fact that then, her articles has delved into:
Living in “the Matrix”, a simulated actuality framework.
Healing by way of Strength, together with promises like self-therapeutic cancer or AIDS and processing miscarriage for a karmic alternative.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked enamel with deeper spiritual that means.
These large-assertion beliefs at some point collided with her general public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual articles started to conflict with her company image. The Company of Manner described on subscribers, influencers, and in many cases internal mirrored makes raising alarms after identifying statements about Hitler like a Trainer of “3D planet warfare,” denials of sickness, and crystal divination—all beneath Mariya’s serious name.
Notable critics:
YouTuber Keya’s Environment and Zachary Michael stated they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly referred to as out her pseudoscientific claims and questioned the quality of Scentbird’s company.
Regardless of the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by tension to eliminate content material .
Strengths & Strategic Merits
one. Reliable Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unusual amongst her peers. It offers:
An genuine own manufacturer that resonates with customers searching for deeper connections.
Diversified earnings streams throughout retreat functions ($one,111 to $one hundred twenty five,000) and private channeling classes.
2. Scale & Affect
Enterprise progress: Scentbird experiences 45–fifty% YoY growth given that 2022, profitability since 2019, with annual revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of thousands of views for mariya nurislamova every video, developing viral cultural existence.
3. Loyal Neighborhood
Around one,200 movies and constant uploads have created a cult-like following of seekers open up to her Power-dependent and mystical offerings.
Emerging Challenges & Id Challenges
Brand Popularity Hazard
Investors, employees, and clients could watch Mariya’s metaphysical claims as off-Placing, likely eroding manufacturer rely on.
Written content Moderation & Legal responsibility
Bold claims in health and spirituality may invite social-System warnings, regulatory scrutiny, or debates about ethical obligation in affect.
Stakeholder Confusion
Regardless of her assurances, traders stay mostly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder assurance.
Path In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and organization worlds more correctly—keeping spiritual material on independent platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness things into her brands (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her far more ethereal content with evidenced-based guidance, she could expand her foundation while reducing alienation.
Remaining Views
Mariya Nurislamova stands at a scarce intersection—wherever venture‑quality entrepreneurship meets spiritual authority. She has crafted a scalable, successful business empire, while capturing the imaginations of electronic-age spiritual seekers.
Still this incredibly duality is her best asset and largest challenge. The mystic as well as CEO co-exist in one person, developing friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will define her future legacy.
Will Scentbird continue to be a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will 1 eclipse the opposite?
This resonates as a cautionary tale in our age of founder transparency: When beliefs are public, ambition and authenticity stroll a fine line.
In a nutshell, Mariya Nurislamova is not any normal CEO. She is a visionary entrepreneur, a channel for spiritual messages, and a cultural figure navigating the messy overlap of organization and belief. Her upcoming moves might chart new territory—not simply in fragrance, but in how business enterprise leaders form their identities from the electronic spiritual age.